{"id":2674,"date":"2017-06-07T23:52:18","date_gmt":"2017-06-07T22:52:18","guid":{"rendered":"http:\/\/yesimadesigner.com\/?p=2674"},"modified":"2018-02-07T11:18:21","modified_gmt":"2018-02-07T11:18:21","slug":"ubisoft-logo-redesign","status":"publish","type":"post","link":"https:\/\/yesimadesigner.com\/ubisoft-logo-redesign\/","title":{"rendered":"What Went Wrong? #2 &#8211; Ubisoft logo redesign"},"content":{"rendered":"<h2><strong>What Went Wrong &#8211; Ubisoft Logo Redesign&nbsp;<\/strong><\/h2>\n<p data-css=\"tve-u-1616ff75de6\">In the first half of the video, I compare the logo to the previous design and other successful designs. Then in the second half of the video, I go on to show you the creation of five alternative versions produced in Adobe Illustrator CC.<\/p>\n<p><span class=\"tve_image_frame\"><a href=\"https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/evolution_doc.jpg\" rel=\"\"><img class=\"tve_image wp-image-2682\" alt=\"\" width=\"1772\" height=\"448\" title=\"evolution_doc\" data-id=\"2682\" src=\"\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/evolution_doc.jpg\" srcset=\"https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/evolution_doc.jpg 1772w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/evolution_doc-300x76.jpg 300w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/evolution_doc-1024x259.jpg 1024w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/evolution_doc-768x194.jpg 768w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/evolution_doc-1536x388.jpg 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/a><\/span><span class=\"tve_image_frame\"><a href=\"https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/new_logo.jpg\" rel=\"\"><img class=\"tve_image wp-image-2683\" alt=\"\" width=\"2028\" height=\"1236\" title=\"new_logo\" data-id=\"2683\" src=\"\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/new_logo.jpg\" srcset=\"https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/new_logo.jpg 2028w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/new_logo-300x183.jpg 300w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/new_logo-1024x624.jpg 1024w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/new_logo-768x468.jpg 768w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/new_logo-1536x936.jpg 1536w\" sizes=\"(max-width: 2028px) 100vw, 2028px\" \/><\/a><\/span><span class=\"tve_image_frame\"><a href=\"https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-23.31.07.png\" rel=\"\"><img class=\"tve_image wp-image-2681\" alt=\"\" width=\"1342\" height=\"931\" title=\"Screen Shot 2017-06-06 at 23.31.07\" data-id=\"2681\" src=\"\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-23.31.07.png\" srcset=\"https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-23.31.07.png 1342w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-23.31.07-300x208.png 300w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-23.31.07-1024x710.png 1024w, https:\/\/yesimadesigner.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-06-at-23.31.07-768x533.png 768w\" sizes=\"(max-width: 1342px) 100vw, 1342px\" \/><\/a><\/span><\/p>\n<p><strong>If you enjoyed this post take a look at the #1 topic of this series <\/strong><a href=\"https:\/\/yesimadesigner.com\/spiderman-poster\/\" target=\"_blank\"><strong>here!<\/strong><\/a><\/p>\n<p>Or if you want fancy watching some more video tutorials check out our <a href=\"https:\/\/www.youtube.com\/channel\/UCT_of6HCtVZFpnnnLUeAGYA\" target=\"_blank\">Youtube Channel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out why the new Ubisoft logo received\u00a0such mixed reviews. Let&#8217;s take a closer look from\u00a0the point of view of a graphic designer!<\/p>\n","protected":false},"author":3,"featured_media":2676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":48,"footnotes":""},"categories":[17,4,15,175],"tags":[180,71,186,187,185],"wf_post_folders":[],"class_list":["post-2674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-illustrator","category-study","category-what-went-wrong","tag-design-fail","tag-illustrator-2","tag-logo","tag-redesign","tag-ubisoft","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Went Wrong? #2 &#8211; Ubisoft logo redesign - Yes I&#039;m a Designer<\/title>\n<meta name=\"description\" content=\"Find out why the new Ubisoft logo got such mixed reviews on social media channels. 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