{"id":26085,"date":"2023-10-12T14:15:15","date_gmt":"2023-10-12T13:15:15","guid":{"rendered":"https:\/\/yesimadesigner.com\/?p=26085"},"modified":"2023-10-30T14:17:15","modified_gmt":"2023-10-30T14:17:15","slug":"how-to-create-a-winning-logo","status":"publish","type":"post","link":"https:\/\/yesimadesigner.com\/how-to-create-a-winning-logo\/","title":{"rendered":"How to create a winning logo?"},"content":{"rendered":"

A logo can be a graphic, emblem, text, or illustration that is used to identify or recognize a company\/brand. Designing a logo can be great fun, especially if you use an effective workflow. Today, I am excited to share our top tips for creating successful logos!<\/h3>\n

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Join Martin Perhiniak and learn about his workflow and best practices for logo design projects. We will mainly be using Adobe Illustrator (both on the desktop and iPad). We will also cover how to do your research for logo design projects and how to create brand guides!<\/p>\n

1. Research is Key<\/h3>\n

When it comes to any creative project, it is important to research and find examples you like (and some you do not). Look at various logo styles, and find out what your competitors are doing. Consider creating a moodboard on Milanote or on Pinterest with your research.<\/p>\n

2. Sketch, sketch, sketch<\/h3>\n

In every project, sketching will add clarity, save time, and make you more productive. Most designers start with 10-20 (or even 30) rough sketches before they start up any Adobe applications. You may decide to present only three of these ideas to your client, but all the other sketches will still be useful to reference throughout the entire project.<\/p>\n

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These genAI tools are also useful for research and brainstorming, which will save you time and enhance your creative thinking:<\/p>\n